Sunday, July 04, 2010

There's a New 'Silly' Chachka in Town 

Nextrendz Imports, Inc. strategically aligns with Launch Consulting, LLC to present the first Jewish-themed bandz to the market. Kids, Parents, Grandparents and even Rabbis are scouring stores and the Internet to get their hands on rubbery little bandz shaped like Jewish Holidays, Noah's Ark, Aleph Bet, Shabbat and Jewish Symbols.

Launch Consulting, LLC is a team of creative out-of-the-box thinkers committed to the philosophy that through strategic thinking and innovative design a concept can become reality.

By designing the shaped rubber bandz with Judaic Biblical Themes, Dan Weinstein and Doron Fetman felt that it would be a great way to educate Jewish kids throughout the world in a fun and exciting manor. "I felt strongly that they would be popular, but the craze that surrounds the Biblical Bandz(TM) product line right now is simply amazing," explained Launch Consulting LLC's creative director, Dan Weinstein.

Biblical Bandz(TM) can be purchased at The average pack costs $5.95, which includes 24 pieces per pack. There is a wholesale price for bulk orders as well. Within the next few weeks you will be able to find them at your nearest Judaica store, Kosher Restaurant, local Synagogue, Chabad, Hillel and JCC just to name a few.

"It's an International trend," explained Doron Fetman, Director of Operations for Nextrendz Imports, Inc. "It works due to the combination of price and collectability."

Realizing the popularity of the bandz in today's market, Sarah and her mom, Leah, seized the opportunity to raise some money for their local charity. During a school function, they sold the bandz for 50 cents a piece. Of the 1,000 they took to the show, they sold 984. "It was like a feeding frenzy," the 11-year-old said, explaining that people lined up five deep at her table.

Until now their primary purpose was pure entertainment. The approach of embracing your Jewish roots and showing off your Jewish pride is the driving force behind the marketing of this concept. In addition to collecting them, both boys and girls swap them, trying to get as many shapes and themes as possible. Just like with most toys, the simpler the better. Biblical Bandz are no different and because of their sheer simplicity they offer enough space for the child's imagination, which will not only keep them happy, but also develop their mind - it can be a fun and an educational toy.


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