Wednesday, February 18, 2026
Mayor warns ultra-Orthodox mall owners against undermining city’s secular identity
The mayor of the southern city of Arad issued a formal warning to the new owners of the city's main shopping mall on Monday after reports that tenants were asked to remove images of women from storefronts and kiosks.
Mayor Yair Maayan sent a letter to members of the Ger Hasidic community — an ultra-Orthodox Jewish sect known for its strict religious observance — who recently purchased the mall.
In the letter, he said the municipality "views with severity the attempt by the buyers to change the character of a mall that serves a secular city, in an effort to alter the city's character. An attempt to exclude women from the public sphere in violation of the law."
For years, Arad, a small desert city in southern Israel, has been the site of tensions between members of the Ger community and longtime secular residents over the city's identity, land use and political influence.
Last month, the dispute intensified after Arad Mall was sold in a 40 million shekel (about $13 million) deal from the Ashtrom Group and a group of local shop owners to businessmen Menachem Kain and Simcha Greenboim, who are affiliated with Ger.
Soon after the sale, shop owners reported that images of women were removed, mannequins were dressed more modestly in line with ultra-Orthodox standards of dress and the background music was changed.
In a warning letter to mall management, the city's legal adviser, attorney Haim Shiman, wrote that any demand to remove images of women constitutes a "serious, improper and unlawful instruction."
"The municipality or anyone on its behalf will not ignore this," Shiman wrote. "This directive directly harms human dignity, gender equality and the fabric of public life in the State of Israel in general and in the city of Arad in particular, which is a secular and liberal city."
Shiman added that "systematic exclusion of women from the public sphere, whether under the guise of sensitivity, modesty or any other euphemism, is not an innocent cultural matter but severe discrimination." He said such actions normalize the erasure of women and subject public space to extremist interpretations that conflict with Israeli law and democratic values.
Under Israeli law, businesses that provide services to the public, including shopping malls, are prohibited from discriminating on the basis of gender. The municipality demanded that mall owners rescind any such instructions, restore any visual materials removed for those reasons and clarify that the new management does not promote gender-based exclusion.
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