Thursday, June 01, 2006
Milk and cheese sales skyrocket on eve of Shavuot holiday
The sale of cheese and milk has skyrocketed in recent days, as Israelis prepared for the holiday of Shavuot, during which tradition stipulates that Jews consume dairy products.
"This year, sales of milk and cheeses jumped by about 300 percent," the deputy director for marketing at Tara Dairies, Harel Haiken, said Wednesday.
Haiken says sales of dairy products per capita have been on a constant upswing in recent years, with Israel in first place in the world in per capita consumption of white cheeses.
In 2003, according to Haiken, consumption was 4.4 kilograms per person; in 2005 the number was 4.8 kilograms. Milk consumption is also up, from 43.8 liters per person in 2003 to 46.3 liters per person in 2005.
According to a survey commissioned by Strauss Dairies and conducted by the Brandman Institute, 81 percent of consumers serve cheesecake at the Shavuot holiday table. However, many more people are buying ready-made cheesecakes this year than baking at home.
That said, the survey reports that 66 percent prepared the cake themselves, while 21 percent purchased ready-made.
Only 10 percent of those surveyed said they were not hosting guests for the holiday. Forty-one percent of those asked said it was important that holiday dishes be easy and quick to prepare.
http://www.haaretz.com/hasen/spages/722256.html
The sale of cheese and milk has skyrocketed in recent days, as Israelis prepared for the holiday of Shavuot, during which tradition stipulates that Jews consume dairy products.
"This year, sales of milk and cheeses jumped by about 300 percent," the deputy director for marketing at Tara Dairies, Harel Haiken, said Wednesday.
Haiken says sales of dairy products per capita have been on a constant upswing in recent years, with Israel in first place in the world in per capita consumption of white cheeses.
In 2003, according to Haiken, consumption was 4.4 kilograms per person; in 2005 the number was 4.8 kilograms. Milk consumption is also up, from 43.8 liters per person in 2003 to 46.3 liters per person in 2005.
According to a survey commissioned by Strauss Dairies and conducted by the Brandman Institute, 81 percent of consumers serve cheesecake at the Shavuot holiday table. However, many more people are buying ready-made cheesecakes this year than baking at home.
That said, the survey reports that 66 percent prepared the cake themselves, while 21 percent purchased ready-made.
Only 10 percent of those surveyed said they were not hosting guests for the holiday. Forty-one percent of those asked said it was important that holiday dishes be easy and quick to prepare.
http://www.haaretz.com/hasen/spages/722256.html
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