Monday, November 15, 2010

Shmaltz Brewing Releases Three Limited-Edition Holiday Products 

America’s smallest, biggest and most award-winning Jewish (and now Sideshow Freak) Beer Company, Shmaltz Brewing, celebrates its 14th year of brewing with the special release of three of the Most Extreme Chanukah Offerings including Jewbelation 14, HE’BREW Holiday Gift Pack, and barrel-aged Vertical Jewbelation.

Brewed with 14 malts and 14 hops, and soaring to 14 percent alcohol, Jewbelation 14 marks Shmaltz’s boldest anniversary ale to date. Since its inception in 2004, Shmaltz’s Jewbelation series has been touted by critics receiving top accolades including “5 Stars” from Celebrator Beer News and “Best Holiday Beer” by Pacific Brew News. A recent issue of Beer Advocate commented, “Today, Jeremy Cowan of Shmaltz Brewing Company is arguably making some of the best contract-brewed beers in America.”

The eight-beer Holiday Gift Pack will come with a custom glass, Chanukah candles and instructions on how to build your own beer menorah, with artwork by Bay Area illustrator Chris Blair, and a very special addition of “A Chanukah Prayer” by San Francisco stand-up comedian Michael Capozzola.

Vertical Jewbelation is a very rare brew, as it is a blend of all seven recipes of Jewbelation barrel-aged in Sazerac 6-year rye whiskey barrels throughout 2010.

Shmaltz is a recipient of the “Distinguished Business Award” from the Brooklyn Chamber of Commerce. Established in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer, Shmaltz has sold over 8 million bottles of beer to date. Along with their acclaimed line of HE’BREW Beers, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers. Proceeds help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn’s historic Coney Island neighborhood.


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