Thursday, January 19, 2012

Orthodox Jews Outraged By Calvin Klein Naked Glamour Advert 

An official complaint was made to the Advertising Standards Authority (ASA) by a man, described by LBC News, as an 'ultra-Orthodox Jew'. The complaint claimed that the poster was objectionable to himself and others of the Orthodox Jewish north London Community as their beliefs do not allow them to view pictures of women in lingerie.

The complaint went further saying that the advert was irresponsible because as the busses were travelling across London it exposed children from all communities to these images. Although the adverts are on busses that travel through many different communities, including many strict muslim areas, the ASA have only received a complaint from this particular North London Orthodox Jewish community.

The Advertising Standards Authority (ASA) has rejected the complaint whilst at the same time admitting that the Naked Glamour Calvin Klein advert could be construed as 'mildly sexual'. The ASA went on to say that those with "strongly held religious views" could find the ad distasteful.

This said the ASA concluded that Calvin Klein and Transport for London were not socially irresponsible in running the ad on the side of London buses. The ad will continue to be seen on display across and through London on the side of its iconic red busses for the next few months.

If you want to make a complaint about any advert in the UK TV, Press, Billboard etc then you can go to this ASA make a complaint page.


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