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Wednesday, November 21, 2007

B & H Photo stoops to shameless marketing techniques

B & H Photo's ad shamelessly states that it is looking to hire a person to register themselves in professional camera forums and to shamelessly promote B & H Photo as 'the ultimate resource for photo knowledge', regardless of the claim's merit and without disclosing to forum members that they are B & H employees, thereby knowingly and willing misleading forum members. This practice is not a legitimate form of site promotion, it is extremely deceitful and is both unethical and against the rules of most discussion boards.


















From the Jewish Press

Comments:
Dont get what is the problem
let someone make money he didnt tell you to go to the web

 

Every big company is doing this. Companies with the size of B&H spend about 1.0 million dollars on employees to make that their company's name should come up on top of the best search engines.

 

i thought that the joke was someone actually reads the Jew press

 

Calm down. I don't think you know what viral marketing means. Look it up on Wikepedia. It is a normal sales strategy.

 

It is not a virus or spyware, it is like google places adds near your searches.

 

Most of you seem to not get what this is about. Anybody that has a website for business wants business.Paying for adword ads gets expensive. Getting top listings on Google is great, so called organic search results. The next best thing is to have your name constantly come up in discussion groups and blogs. I am not sure that the employee, whyen posting, would state that he is an employee of B and H. That makes it a little smelly.

 

Viral Marketing has nothing to do with viruses. It means creating marketing messages that take off on their own - just like a virus.

There is no negative connotation when used in English by Internet Marketing experts.

I would recommend correcting the article since there is absolutely nothing unkosher about what they are suggesting.

The author's assumption is similar to thinking that hot dogs are made with dog meat - which they usually are not.

Sam Michelson

 

I don't see that B&H said that they wont identify themselves.

 

Can you explain what exactly is the problem? You were not having anything to post so you decided to make a big deal out of nothing?

 

"i thought that the joke was someone actually reads the Jew press"

ha ha ha!! hey kvethcher you idiot chossid , first learn to spell,your in American for crying out loud. Second you fool get a life!!!!!!!!

 

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