Friday, August 22, 2025
Bright pink pro-Jewish billboards have appeared on I-70 near KU's campus. Here's why
They're big, bright pink and people in Kansas City began seeing these thought-provoking billboards with pro-Jewish messages around town in April. Now, football fans heading to Lawrence for KU's season opener against Fresno State on Saturday will see them, too.
The national nonprofit organization JewBelong has installed two of its eye-catching billboards along I-70 near Lawrence to coincide with the beginning of the NCAA football season.
One reads: "You don't need to be a Jew to protect Jews." The other says: "Jewish students don't need your pity. Just your spine."
The group has placed billboards near more than a dozen major college campuses to call attention to what it calls the "persistent and dangerous presence of antisemitism" on campuses nationwide.
The campaign specifically targets NCAA Division I FBS schools. Billboards have gone up near the University of Florida, Penn State, University of Michigan, Louisiana State University, University of Wisconsin–Madison and the University of Oklahoma, where a sign on I-35 reads, "Standing against antisemitism is standing with America."
JewBelong, based in New York, is an online platform promoting religious tolerance and spreading information about Judaism that also uses billboards and billboard trucks to spread its message. The group says incidents of anti-Semitism on college campuses have sharply risen in recent years.
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